The essence of the Institute’s mission is to create new or enhanced thought and intellectual property, particularly research, of the highest caliber through rigorous process and collaboration.
The new intelligence and methods that are discovered will then be made available to the animal welfare community at-large for its use in advancing their respective interests in animal welfare, protection, and rights.
We liken our essence as a new kind of cultivated fruit tree. We will produce the best nutritious and fresh fruit (new intellectual property in the form of Gold Standard research, ethical application, and strategies) that then can be selectively picked by animal welfare community members in nurturing their own mission and advocacy.
We endeavor to influence, educate, and motivate all persons interested in bettering human responsibility toward the welfare, protection, and rights of non-human animals.