George Kimbrell
Legal Director
Center for Food Safety
Adjunct Professor
Lewis and Clark Law School, Food and Agriculture Law

The U.S. system of food labeling, including and particularly animal food labeling, can best be described as byzantine and diffuse, difficult for an expert to understand and navigate, let alone the public. This presentation first provides a guide through the dizzying maze of animal food labeling, including its history, types, problems, and levels. At the same time the presentation explores the underlying legal drivers of our labeling system to address the core questions of why we label, what we label, and how we label. The second half of the presentation then explores several 21st century “ripped from the headlines” labeling controversies to further explain these principles. The presentation concludes by underscoring the role of labeling as a social construct and in the future growth of animal law.