The U.S. Court of Appeals for the Tenth Circuit affirmed the dismissal of a case in which plaintiffs had challenged pet food label claims made by Champion Pet Foods USA, such as “biologically appropriate,” “trusted everywhere,” “fresh and regional ingredients,” and “ingredients we love [from] people we trust.” The court found that all the label claims were “nonactionable puffery” and that plaintiffs lacked standing to pursue the “biologically appropriate” claim since they had never purchased the batch of food at issue that was allegedly tainted.