Lawsuits Challenge Coca-Cola Brand’s Recyclable Bottle Claims

The Sierra Club and a proposed class of consumers both have filed suit against The Coca-Cola Company and Blue Triton Brands, Inc. (formerly known as Nestle Waters North America, Inc.) alleging that claims their bottles are 100% recyclable are deceptive because many plastic bottles put into recycling bins end up in landfills or are incinerated. The complaint states this “falsely informs consumers that they are making an environmentally responsible choice when they purchase and dispose of Defendants’ plastic water bottles.”