Mississippi, one of a number of states that passed legislation regulating the marketing of food products that did not come from a slaughtered live animal as “meat,” has proposed opening a loophole in its law for plant-based products. The proposed regulation exempts from the prohibition any plant-based product that is clearly identified on its packaging as “meat free,” “vegetarian,” or other qualifiers. This shift makes it even more clear that the real target of Mississippi’s, and other states’, recent actions is cellular agricultural--not plant-based--products.