July 27, 2023

Disrupting Dominant Narratives: Empowering Animal Advocacy with Data


Do your communications have the power to shape attitudes towards animal freedom? Are you using the best messaging strategies to touch hearts and minds?

Discover the power of narrative framing backed by public research and data-driven insight. In this session, Rob will reveal the best ways to influence the public's views about animal freedom. From social progress to morality, and thoughtful dialogues around animal's capabilities, you'll understand how these themes can ignite empathy and reshape our interactions with other animals.

Get empowered with knowledge and insights that allow you to make even more of a difference as we strive for a world where our fellow animals are given the love and respect they deserve.