The U.S. District Court for the Northern District of Illinois rejected ALDI, Inc.'s motion to dismiss a class action lawsuit against the supermarket chain alleging it makes deceptive sustainability marketing claims about its fresh Atlantic salmon products. The lawsuit alleges that ALDI's use of the phrase “Simple. Sustainable. Seafood.” on its product packaging misleads consumers to believe that the salmon were farmed in accordance with high environmental and animal welfare standards.
[To accompany Federal Case Law Update "Federal Judge Denies Motion to Dismiss Lawsuit Relating to Sustainability Claims in ALDI Salmon Products" from Brooks Animal Law Digest Issue No. 139]