A new report, published by leading United States retailer Kroger and the Plant Based Foods Institute, illustrates growing consumer commitment to plant-based foods and provides insight into plant-based shopper motivations. According to Holly Adrien, natural and organics strategy and innovation manager at Kroger: “The research was conducted as part of Kroger’s long-term strategy predicated on listening to their customers. Kroger is committed to learning from consumers and creating the optimal merchandising strategy for plant-based foods to best meet the needs of shoppers.”
Opens in a new window
