The Greater Moncton Society for the Prevention of Cruelty to Animals (SPCA) rebranded as People for Animal Wellbeing (PAW). The move was made in an effort by the group to differentiate itself from other unrelated SPCA organizations in the province with which it is confused and in order to reflect the novel and wider scope of services they will offer. PAW President Christian Moger stated on August 4th that temporary programs such as the community pet food bank and the pet safekeeping program for those staying in domestic violence shelters will become permanent as part of the organization’s new direction. PAW is completely funded by donations, and Moger states that a fundraiser is in development for September, after previous fundraisers were put on hold due to the COVID-19 pandemic. The Fredericton SPCA, which will not participate in a similar name change, is working on an education plan that will differentiate the provincial SPCA, the New Brunswick SPCA, as the enforcement agency for animal abuse in the province, making it clear to the public that the other SPCA named groups are independent shelters.