Bill Would Require Plant-Based Meat Products to be Labeled with Word “Imitation”

S. 3281, the “Real Marketing Edible Artificials Truthfully (Real MEAT) Act of 2023,” would amend the Federal Food, Drug, and Cosmetic Act to deem all plant-based meat products as “misbranded” unless their labels “bear[], in type of uniform size and prominence, the word ‘imitation’ immediately before or after the name of the food and a statement that clearly indicates the product is not derived from, or does not contain, meat.” The bill was introduced by Senator Deb Fischer and has been referred to the Senate Committee on Health, Education, Labor, and Pensions.