Farm Forward Publishes Survey Results on Consumer Understandings of Factoring Farming

Farm Forward released results from a random double-opt-in survey of 2,001 U.S. shoppers. The survey found that 78% of shoppers would be concerned if they found out that animal products with “natural” or “sustainable” labels still come from factory farms. 67% of surveyed shoppers say they would eat cultured/cultivated meat and 91% believe it is the responsibility of the federal government to make companies prove they’re taking steps to live up to claims on their food labels.