New Bill Calls for Ban on Using Meat-Related Terms for Plant-Based Items in Italy

A new law has been proposed in Italy that would impose strict labeling rules to prevent plant-based products from using “meat-related” terms. The move echoes similar attempts in France and South Africa to restrict terms such as “burger,” “bacon,” and “sausage” for use by the plant-based meat sector. According to the proposal, the bill is aimed at protecting ‘national livestock heritage,’ citing concerns about the potential for vegan meat to mislead consumers. Animal welfare and environmental advocacy groups have criticized the bill, saying it could slow the growth of the plant-based food market and harm European Union plans for a sustainable food system.