Advocacy Group Publishes Plant-Based Foods Report with Kroger Foods

A joint effort between the Plant Based Foods Institute and Kroger Foods launched a report examining plant-based shopper dynamics and the growing shift from animal- to plant-based foods. The report found that 95% of plant-based consumers surveyed “are increasing or maintaining their plant-based consumption compared to the year prior” and 43% of these are choosing plant-based milks over animal dairy milk. The majority of consumers who buy plant-based foods are motivated by “personal health concerns (such as cardiovascular or cancer concerns)” and 49% believe “plant-based alternatives are healthier than animal-based foods.”