Social Norms: What They Are and How They Help and Hinder Farmed Animal Advocacy


In a new report from Mercy for Animals, the authors review recent evidence and provide recommendations on how social norms can help and hinder farmed animal advocacy. Among other recommendations, the report advises animal advocates to “[c]reate campaigns that creatively contrast the social norm of compassion toward animals with eating meat” and “[f]ind ways to signal positive norms around veganism in a wide variety of public spaces.”

[To accompany Other Update "Mercy for Animals Publishes Report on Social Norms and Farmed Animal Advocacy" from Brooks Animal Law Digest Issue No. 168.]