Report Reveals Environmental NGOs' Hesitation on Animal Agriculture Messaging

A new report by Mercy for Animals explores why environmental organizations often shy away from emphasizing the environmental impact of animal agriculture in their campaigns, despite its contribution to climate change. The report, based on a survey of US environmental non-governmental organizations (NGOs), exposes a willingness among staff to address the issue and encourage plant-based diets but notes hesitancy due to a lack of messaging materials and experience. NGOs express the need for greater public awareness and standardized tools, such as infographics and videos, to effectively communicate the environmental harms associated with animal-based products and promote sustainable alternatives.